Reach the right people.
Search, discoverability and a clear journey from visit to enquiry.
See the
opportunity.
Websites that win enquiries.
Systems that make business easier.
Built for Iceland.
GROW / BUILD / CONNECTMADE FOR ICELAND. WORKING WITHOUT BORDERS.
The experience.
Experience built in business.
£1M+
Howard Mitchell Group
Annual turnover. Built from zero.
No sales team. National demand driven overwhelmingly by inbound digital enquiries.
Read the story25
years building on the internet
10+
years operating businesses
02 / THE WORK
Built businesses. Built what powers them.
Selected websites, platforms and commercial systems from Mitch Bush’s portfolio.
01 / MARKETPLACE & PROCUREMENT
From enquiry to quotation. One connected platform.
BEFFER
BRIEF / REQUIREMENTS / QUOTATION
- Challenge
- Turn a customer brief into clear purchasing requirements.
- What Mitch built
- Product design and software connecting enquiries, suppliers and quotations.
- Result
- A clear enquiry journey covering the job, location and requirements.
02 / THE DEMAND ENGINE
HMG.Howard Mitchell Group
Find the demand. Build the business.
- Challenge
- A supplier could not serve demand across the country.
- What Mitch built
- Howard Mitchell Group, with search and inbound enquiries driving national demand.
- Result
- Built from zero to £1M+ annual turnover, with no sales team.
DISCOVERY / INFORMATION / BOOKING JOURNEY03 / SPECIALIST DIGITAL PLATFORM
From discovery to the next step.
- Challenge
- Help people find a clinic and understand their next step.
- What Mitch built
- Colonic Club: clinic discovery, information and booking journeys.
- Result
- Location search and clear service information in one website.
Make the ambition tangible.
Websites, software and products designed for a real business purpose.
Give your people room to do more.
Automation and connected workflows. Less repetition, clearer decisions.
WORKING TOGETHER
Here’s how we start.
A direct line to Mitch. A clear brief. Changes in scope agreed together.
Understand the business
We start with your goals, customers and the work that slows you down. You get a clear view of where we can help.
Agree the priorities
We choose a focused project and define success. Scope, deliverables, timing and pricing in ISK go into a proposal before work begins.
Build and verify
You review the work as it takes shape. We test the important journeys with you and agree the handover and next steps.
04 / FOUNDER-LED
DIRECT ACCOUNTABILITYMITCH BUSH
FOUNDER, RÖKKUR DIGITALYour ambition.
My responsibility.
Around 25 years building on the internet. More than a decade operating businesses.
Commercial judgement. Technical depth. A direct line to the person responsible.
Meet MitchTHE THREAD THROUGH THE WORK
- Web
- Search
- Demand
- Systems
- Businesses
- Marketplaces
Clear thinking.
BETTER QUESTIONS. CLEARER NEXT STEPS.
From observation to action.
A clear assessment brings strengths, obstacles and next steps together.
Explore our method01What works?
Identify the strengths of the website and what helps customers move forward.
02Where do people stop?
Examine the obstacles between a first visit and an enquiry.
03What happens next?
Choose a focused improvement, test it and measure the change.
FICTIONAL EXAMPLE / NORÐURLJÓS VERKSTÆÐI
The complete picture.
Explore the example- Technical quality
- 3.1/4
- Discoverability
- 2.4/4
- Commercial UX
- 2.7/4
- Internationalisation
- 1.9/4